Well, maybe you know about it, or heard about this thing before.
But the success of this viral campaign is outstanding.

My attempt was a just for fun initiative to lead the message  "out of context", I hope the inventors may forgive me, but its stuff that does everyone else, so why shouldn´t creatives play with it, share the goodness and support the cause by the way.





This simple lines fit perfectly to the art, while being hilarious at the same time:






































To understand what the original campaign is all about, is only important to you if you are a Swedish citizen, but if you like to see this heroic story about J.L. Picard de Saint Bernard in motion, you have to watch the video:



















Or make your own and share the link here in the comment -section!
http://en.tackfilm.se/